The Client
The client is a behavioral health treatment center located in Holyoke, Massachusetts. Founded on the beliefs of care and compassion, the client takes great pride in serving the local community. With advanced medical expertise and new facilities, they aspire to set the standard for behavioral health, acting as patient advocates working to decrease health disparities throughout the region.
The Challenge
No Process for Aquiring Talent
The client had little experience in securing contract medical professionals to staff their facilities. Being a relatively new treatment center, they struggled to navigate Vendor Management Systems (VMS) and client-direct recruitment. Though confident in their medical expertise, they had little knowledge of market rates, making them less competitive when it came to acquiring talent. To remedy these challenges, they had contracted staffing providers to help them secure vital medical personnel, but said providers fell short of meeting the client’s particular staffing needs. In short, they had no defined process for acquiring nurses, affecting outcomes for patient care.
The Solution
A Dedicated Recruiting Partner
The Planet Healthcare sales team cultivated a working relationship with the client’s CFO. With industry expertise in behavioral health, and extensive recruiting pipeline behind them, sales secured an opportunity to staff the treatment center. Quickly, Planet Healthcare began recruiting on the client’s behalf, staffing roles such as Registered Nurses (RNs), Licensed Practical Nurses (LPNs), and Supervisors.
A dedicated recruiting team would prove vital for the client. Their Planet Healthcare sales representative was available and communicative, and the client was impressed with this hands-on approach. This level of service was something other staffing firms had not provided. Planet Healthcare was clear and open about market rates, and specific benefits the client needed to offer to attract talent. The client was receptive to these suggestions, making them more competitive in securing placements.
The Results
Planet Healthcare Resources Receive Contract Extensions
As a result of this ongoing engagement, the client was able to open their new behavioral health unit on schedule. Without the staff sourced by Planet Healthcare, this expansion would not have been possible.
Since then, the client has come to rely on this partnership to recruit nurses for their facilities. In several instances these resources have received contract extensions as well. The medical professionals sourced by Planet Healthcare continue to exceed expectations, highlighting their individual level of professionalism and commitment to patient outcomes.
